Discussions

Hey everyone,

I’m currently working with a mid-sized consumer goods company in the U.S., and we’re in the process of expanding our product line to attract new customers. However, one concern that keeps coming up is how to retain our existing customers while introducing new items to the market.

We’ve noticed that when new products launch, our marketing team tends to focus heavily on acquisition rather than engagement, and some loyal customers feel left behind. I’d love to hear from others in this forum —

How do you balance customer retention and product expansion effectively?

Do you use loyalty programs, exclusive previews, or email campaigns to keep existing customers involved?

Have you found any specific data-driven strategies that help maintain customer trust during transitions?

Any insights or examples from your own experience would be greatly appreciated! I’m especially interested in hearing how smaller or mid-sized companies handle this challenge without overstretching their marketing budget.

Thanks in advance!
— Jamie

ragdoll hit